Cluster Analysis
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Cluster Analysis Overview
Cluster analysis is a class of statistical techniques that can be applied to data that exhibit “natural” groupings. Cluster analysis sorts through the raw da...
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Cluster Analysis Example
In the following example we will perform a cluster analysis on some data that contains variables that rate various aspects of the customers' experience with ...
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Creating a New Cluster Analysis
In the Analyst toolbox, expand the Advanced analytics folder, right-click on the Cluster Analysis folder and select Insert Cluster Analysis (inside) .Figure ...
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Cluster Analysis Output
Once variables have been added and any adjustments to the advanced settings have been made, click Run cluster analysis to produce a calculation output as in ...
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Creating Cluster Assignment Variables in the Data Source
Once the analysis is complete, it is often desirable to assign respondents to the identified clusters to utilize the segmentations in further analysis. In ou...